BUILT-IN SOCIAL NETWORKING TOOLS
Social media is a powerful real estate marketing tool. Unlike traditional real estate marketing, where you basically “dump” information on people hoping to entice them, social media marketing is all about having a two-way conversation with people, building long-term relationships and cultivating trust. The result: when it’s time for people to use a real estate agent, they are more likely to pick the agent they trust.
When you market your real estate listings, you should be marketing them in the places where your target market is. It’s important to realize that people today spend far more time on social networks than they do perusing the local paper’s listings.
We are real estate professionals too, and since we recognize the importance of social media marketing for real estate professionals, we have made it very easy for you to share your listing details on social networks.
Each Listings Unlimited Site comes with a built-in posting tool that enables you to easily add your website to your favorite social network, whether it’s Twitter, Facebook or any other social network you prefer to use.
Better yet, your website visitors can easily add your website to their social networks as well. This is how social media is supposed to work – and this is how you effortlessly create a viral marketing campaign.
How good are the leads you get from Social Media?
According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
- 77% of realtors actively use social media for real estate in some way, shape or form
- 47% of real estate businesses note that social media results in the highest quality leads versus other sources
- 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Translation? You should be using Social media to market your listings and generate high quality leads for your real estate businesses.